Yes, welcome to the biz communication show, I’m your host Bill Lampton the biz communication guy, with every show bringing you tips and strategies that will boost your business. As you know, if you’ve followed the biz communication show for a long time, I often host guests. But today I’m talking with you directly without a guest. And I can share some valuable ideas this way, as well. I’m going to ask to begin with, who are your favorite television anchors, either on local area stations are nationally. For many years, of course, most of us have had our favorites. Sometimes they’re at the local level, sometimes they’re at the national level. And amazingly, some of them are on the air for a couple or three decades in the same place, which is quite an achievement in that business. Have you ever wondered, how do the stations and the networks choose these anchors? How do they select them? There’s several ways, of course, an old fashioned way long ago, would be where a, an anchor wants to get to another station, another network. So they send a tape of them an action and hope that that will lead to an interview at that station. There’s another system that I came across, which we’re going to talk about today, which leads to the topic, the topic is, what if somebody cut your sound off. And here’s the lead in for that using television terms, the lead in there was one television executive whose job among others was to screen and recommend television anchors to move up to the next level. And here was his method. Very unusual, you and I would just assume that he would find those with maybe the greatest voices. But as you and I know, watching television, you don’t get anywhere on the tube, and it should cut at least an acceptable voice and pretty good diction. So the voice alone might not do it. Here’s what this consultant would do. He would go to the city in which a candidate to move up the ranks would be on the air, he would check into a hotel room. When time came for the newscast. Yes, he would cut on the television, but he would do something very unusual. He would cut off the sound. Now, how unusual is that? What was he trying to accomplish? He said this, I would watch for three minutes. And if after three minutes, there was nothing that compelled me to keep on watching. I wouldn’t turn on the sound. I’d turn off the television, I would know that this person was not ready for the next market. So this prompts the question today. What would happen if somebody cut off your sound when they were communicating with you? What messages would they get? What impressions would they get? Well, of course, there’s some good ones and there’s some negative ones. Let’s talk about it. Number one. Let’s not give the impression that we are an attentive one way to to that of course, would be if we were yawning, which we try to restrain a yawn if we’re bored and talking with somebody. But I’m talking now not about giving speeches. I’m not talking about television, I’m talking about our one on one encounters within our office are with potential sales clients or whatever. So the first thing we want to do is to show that we are attentive in addition to not yawning make sure that you have good eye contact wandering eyes make people think that that you have wandering attention, which could be the case.
And how many times have you been in a reception, talking with somebody you just met, and their eyes are not on you, you can tell they’re looking around the room, they’re looking over your shoulder to try to find, in their opinion, somebody who’s really interesting to talk with. Have a tension with your posture, have a tension with your nearness to the person, nod your head affirmatively, shrug shoulders when that needs to happen, if you are to express indifference, our disagreement, at any rate, show that you are attentive. And then the second point I want to make is show that you are animated. It’s one thing just to stand there and be attentive, but you want to be animated as well. animation shows that you’re into it, you are in the moment, as we sometimes say, animation shows that you’re energetic, especially about what the person is talking about. So gesture, move around. Again, show nonverbal signals that you have a pulse, your breathing. And that what this person is saying is exciting is so first be attentive, and then be animated, but why you are animated. Also make sure that you are at ease. Now. Can you have that combination? Yes, you can. You can be animated, and yet you can be at ease. Being at ease means that you’re not fidgeting. You’re not looking like you want to end the conversation. You are enjoying the situation. But it’s almost as though you’re, you’re indicating, hey, this is something I’m receptive to. I appreciate the connection, and I appreciate the friendly atmosphere. So be at ease. So next time you’re with somebody talking on a one on one basis. Imagine whether they have cut off your sound. And if they’ve cut off your sound, what kind of messages are they getting? Well, it’s about time to cut off my sound. But before I do, I want to remind you to go to my YouTube channel, where you will find many more instructional videos about communication, some on my own and quite a good number with guest on the biz communication show and when you get to my YouTube channel, which is Bill Lampton PhD, that’s the name you would put in the search to find my youtube channel when you get to my YouTube channel, find that subscribe button, hit subscribe, and then you will get all of my future videos which I’ve I’m confident will be beneficial for you. Also, I invite you to go to my website. Biz natural essence, I’m the biz communication guy. My website is biz, biz, biz communication guy, not calm, go there you’ll learn about my services for corporations and leaders. And also that’s a place that you can sign up for my online newsletter, where I continue to give you tips and strategies that will boost your business in fact, sometimes jet propel your business. Now if you’ve gone to my YouTube channel and after you’ve gone to my biz communication guy.com website, please give me a call. It will be a no obligation, no cost exploratory call, where you talk with me about your communication challenges and problems and we discover how I can assist you with them. I look forward to talking with you. Thanks very much for being with me today on the biz communication Show. I’m your host Bill Lampton the biz communication guy, bringing you winning words and ways so that your business will become successful. Looking forward to the next opportunity Good to be with you
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