More than twenty years ago I heard Michael Coles–known then as the founder of the Great American Cookie Company–speak at a Chamber of Commerce’s annual dinner. His speech made such a superb impression that people were talking about it weeks later throughout the community.
I had no idea then that I would eventually meet Michael Coles. I followed his progress as he became the CEO of Caribou Coffee, and then Chairman of Brand Bank. Yet we did meet months ago when I interviewed him for the first time, after reading his inspiring book, Time to Get Tough–a book especially suited for the demanding times we live in.
Recently Michael made a second guest appearance on my weekly “Biz Communication Show.” This time he discussed, at my request, his method of speech preparation and delivery. Because Michael remains in high demand as a speaker for conferences and conventions you will benefit greatly from hearing his formula for dynamic speaking.
Watch the video now:
Not only do I agree with Michael’s approach to preparing and presenting speeches, that’s the identical approach I have used in my corporate speaking career. Also, this is exactly the method I teach my Speech Coaching clients.
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