Bill Lampton, Ph.D. 678-316-4300
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keep it simple stupid

Listeners and Readers Want You to Use Ordinary Words

In both speaking and writing, sometimes we believe we will make a highly favorable impression by using big words–including some of the ones we learned in freshman English class in college.

Watch the above video (which lasts less than two minutes) to hear me offer the opposite view, and give examples of big words we can discard by using simpler words that still get the point across.

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