Bill Lampton, Ph.D. 678-316-4300
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write simply

Why I’d Say the Same Thing 20 Years Later

You have heard from authors, coaches, and consultants that in order to grow professionally we need to stay flexible, change our opinions, and embrace new strategies. While I agree with that concept generally, recently I realized that now I would say exactly what I said in 1997 when I listed the key factors in communication.

I’ll explain now.

THE BOOKMARK
When I launched my company, Championship Communication, twenty years ago I designed a bookmark that presented what I called

“10 Keys to Compelling Communication”

My purpose: To give people who attended my keynote speeches and seminars–or became one of my coaching/consulting clients–a concise summary of what I considered the major actions that would help them get their message across persuasively.

THE RECENT REMINDER
I distributed 5,000 of those bookmarks. When the supply ended, I didn’t order more. Really, I hadn’t thought about those bookmarks lately until I got this message from Alan, a newsletter subscriber with a superlative record of business achievements in the greater Atlanta area:

“I am still using your TEN KEYS TO COMPELLING COMMUNICATION book mark in all the books I read. It is great. I thank you for it.”

MY REACTION

Instantly, I thought: “If this top-tier leader continues to value my bookmark, then the tips I gave must still be valid, relevant, and helpful.”

Reading them again, I sensed that despite all the changes in the way we communicate during the last two decades (public use of the Internet was in its infancy in 1997), I’d say the same thing again for my bookmark designed as a guideline for clients and prospects.

So here they are for you. . . .

10 KEYS TO COMPELLING COMMUNICATION

Listen intently
People will call you a great conversationalist

Write simply

Big words impress us only in the dictionary

Tell stories
All our lives we love “once upon a time”

Ask questions
Questions show you’re vitally interested in others

Record yourself
Video checkups bring amazing changes

Send notes
Handwritten notes make you unforgettable

Remember names

Recalling a name opens a heart and a mind

Stay brief
Short talks establish long friendships

Be open
“I may be mistaken” removes barriers

Introduce yourself
Eagerness to communicate will captivate

NEXT STEP
I’m going to publish the bookmark again. Just jumped onto my “to-do list”!

CALL ME

Call me, so we can discuss how I can help you and your company solve your communication problems.
678-316-4300

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